EchoMe was a project that i took part in when i was interning at Viewpoint Creative Inc in Boston. It was part of a 72 hour challenge by AdClub's Brandathon to brand a startup company. I took part in creating graphic elements for their social media which include posters, instagram, facebook, snapchat and twitter. I also took a small role in the creation of the videos below.
Bridging the gap between the startup world and marketing world, the Ad Club’s 3rd Annual Brandathon gives agencies 72 hours to brand a fledgling company. We were paired up with our startup, EchoMe, on Thursday night and worked through the weekend to deliver a full brand campaign before Monday morning.
Viewpoint Creative was teamed up with EchoMe, an app that lets anyone become a live-streaming DJ, broadcasting their favorite music out to friends and to the world. It’s a way for people to stay connected in real-time through their love of music.
The Big Idea
Get people out of the earbud bubble. Music is better together.
Develop a campaign anchored around the tagline: 'Hear Together.'